Jeff Booth

With Jeff at the helm, BuildDirect stands at the forefront of innovation in the home improvement industry. Jeff applies his deep knowledge of both technology and trends to invent new ways for people to explore, purchase and ultimately interact and connect in the home improvement space.

Drawing on his background as a builder, Jeff co-founded BuildDirect in 1999 from his first-hand experience with the inefficiencies and high costs inherent with the home improvement and building supplies industry. While most told him the industry was too large and too broken to fix, Jeff only saw possibilities. He knew that by combing technology with his entrepreneurial spirit and vision, he could build a simpler and more trusted home improvement industry. Ultimately, opening a world of possibilities for homeowners, suppliers and those in trades and shipping.