eTail Canada 2016 (past event)

16 - 19 May, 2016

Hyatt Regency Toronto, Toronto, ON

Contact Us: 1.646.200.7530

Lauren Steinberg, Director, Marketing at Loblaw Digital
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Lauren Steinberg


Director, Marketing
Loblaw Digital

Check out the incredible speaker line-up to see who will be joining Lauren.

Download The Latest Agenda

May 18. 2016

Saturday, November 5th, 2016


11:50 Panel Discussion: Making The Marketer A Data Scientist

Your role in the retail environment has changed: you need to use your left and right brain, balance art and science, and be a creative while also being a scientist. And let’s not forget, you need to sell your product, with top customer service. The executives on this panel explore how they have adjusted their mindsets internally to enable the marketer to be a data scientist by:
• Forgetting the pretty: conducting A/B testing to understand what online content is grabbing users’ attention
• How personal is too personal? Straddling the “creepy yet accurate” line of curated selling based on CRM
• Attribution marketing models: planning your best plan of attack and breaking down information to relay to teams to push suggested products
• Experimenting with blending of content and commerce—your content moving customers around the site to discover more product