eTail Canada 2016 (past event)
16 - 19 May, 2016
Hyatt Regency Toronto, Toronto, ON
Contact Us: 1.646.200.7530
Nick Engel
E-Commerce Director
Lululemon Athletica
Check out the incredible speaker line-up to see who will be joining Nick.
Download The Latest AgendaMay 16, 2016
Monday, September 5th, 2016
10:00 Panel Discussion: Roadmap To Omni: Checkpoints For A Phased Approach
Your customers see you as one brand, not different business units within a company, and they expect you to know what they value. Companies are aiming to have a single approach to the customer, but with business silos and different goals by unit, brands can fail at having a consistent approach though the customer journey. Experts on this panel discuss omni-channel checkpoints to drive higher conversions and yield by:
• Re-mapping your organization: de-siloing and re-assessing who is in charge of what
• Looking at your infrastructure to connect the channels—what you absolutely need for personalization to come together
• Budget buckets: what components are less important than others; and what technology or marketing is not in-style now
• Checks and balances: testing to ensure efficiency and accuracy
• Re-mapping your organization: de-siloing and re-assessing who is in charge of what
• Looking at your infrastructure to connect the channels—what you absolutely need for personalization to come together
• Budget buckets: what components are less important than others; and what technology or marketing is not in-style now
• Checks and balances: testing to ensure efficiency and accuracy