Rob Henderson

As President and CEO of yconic, Rob helps companies not only adapt, but prosper in a landscape that is quickly evolving with the growth of the millennial and Gen Z demographics. By providing unique insights and perspectives on youth behaviour, yconic helps brands, agencies and higher institutions understand, connect with and recruit young adults in a meaningful way.

yconic.com is Canada’s largest student platform with over 825,000 active student members across North America. It is a place where students can give and get the money and support they want to manage student life. yconic also operates Canada’s largest youth focused market research panel, with more than 550,000 young adult panelists. The insights founded from this panel help partner organizations better understand youth in Canada.

Prior to taking the helm at yconic, Rob held senior executive positions at Cyberplex, 80/20 Solutions and DECOSTA Marketing, where he was responsible for leading digital and technology teams through high-growth periods. One of Rob’s passions is to help build and support an entrepreneurial culture in Canada. He is currently an advisor and donor to Enactus, Canada’s largest student entrepreneurship program, of which he is a proud alumnus and former Executive Director. Rob also co-founded the National Angel Investor Organization (NAO) with Henry Vehovec in 2002, an organization formed to solve the access to capital gap for earlystage Canadian companies.