eTail Canada 2016 (past event)

May 16-May 19, 2016

Contact Us: 1.646.200.7530

Day 4: eTail Canada Workshop Days

Workshop A: Small/Medium Business Bootcamp: eCommerce Essentials To Accelerate Your Business

08:00 AM - 08:15 AM About Workshop A

Lead by Dave Nagy, (Entrepreneur, Online Marketer, Business Consultant, Co-Founder of Live Out There) this Bootcamp is for small to medium business that are just launching their eCommerce initiatives or are in the “second inning” of getting their operations together.

The workshop allows executives to network, leverage each other for ideas, and learn how to build the best eCommerce roadmap for online success.

Workshop B: Talent Management Success: Essentials To Implement Now

08:00 AM - 08:15 AM About Workshop B

eCommerce and digital talent are hard to find in Canada, so what are the top online companies doing to attract and retain the best in the business? Further, what digital revolution leading a cultural evolution, what do you need to do as a business to keep educating employees, leverage Millenials, and really become a cutting-edge company? Talent Management and Human Resources executives and consultants will address these topics and more!

08:15 AM - 09:00 AM Continental Breakfast And Registration

Mix, mingle, and meet your fellow work-shoppers.

Workshop A: Small/Medium Business Bootcamp: eCommerce Essentials To Accelerate Your Business

09:00 AM - 09:05 AM Welcome Remarks

David Nagy, Entrepreneur, Online Marketer, Business Consultant
David Nagy, Entrepreneur, Online Marketer, Business Consultant

David Nagy

Entrepreneur, Online Marketer
Business Consultant

Workshop B: Talent Management Success: Essentials To Implement Now

09:00 AM - 09:05 AM Welcome Remarks

Megan Kessler, Director, eTail Canada
Megan Kessler, Event Director, eTail Canada 2016

Megan Kessler

Director
eTail Canada

Workshop A: Small/Medium Business Bootcamp: eCommerce Essentials To Accelerate Your Business

09:05 AM - 09:35 AM Vent Session: Let It Out!

30-minutes for delegates to list out all their challenges and what they would like to solve in in today’s workshop.

Workshop B: Talent Management Success: Essentials To Implement Now

09:05 AM - 09:35 AM Vent Session: Let It Out!

30-minutes for delegates to list out all their challenges and what they would like to solve in in today’s workshop.

Workshop A: Small/Medium Business Bootcamp: eCommerce Essentials To Accelerate Your Business

09:35 AM - 10:05 AM How To Build A Roadmap

• What is your niche? Showcasing the right products
• Brand positioning: what customer experience to deliver
• Targeting the right customers—where they go to find you
• Assessing the competition


Workshop B: Talent Management Success: Essentials To Implement Now

09:35 AM - 10:05 AM How To Target Good Talent

Jaylone Lee, eCommerce Manager, BESTSELLER Patrick Suter, eCommerce Team Lead, BESTSELLER
• What qualifications are needed for the future success of eComm/digital for your business
• Where the talent pools are coming from
• What Millenials are looking for in a good workplace environment


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Jaylone Lee

eCommerce Manager
BESTSELLER
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Patrick Suter

eCommerce Team Lead
BESTSELLER

Workshop A: Small/Medium Business Bootcamp: eCommerce Essentials To Accelerate Your Business

10:05 AM - 10:35 AM Project Management And Budget Bucketing

• What technology is essential to boost a SMB
• Marketing and IT: a balance of budgets for art and science
• Scaling for success to not over-promise and under-deliver



Workshop B: Talent Management Success: Essentials To Implement Now

10:05 AM - 10:35 AM Mentoring And Training: In-House Training

Demetrius Michael, Head Instructor, Digital Marketing, Bitmaker
• Building a mentor program for digital and eCommerce success
• Becoming a champion of outside learning
• Brining in experts—what has your workforce responded well to



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Demetrius Michael

Head Instructor, Digital Marketing
Bitmaker

10:35 AM - 11:05 AM Morning Refreshment & Networking Break

Workshop A: Small/Medium Business Bootcamp: eCommerce Essentials To Accelerate Your Business

11:05 AM - 11:35 AM How To Pick The Right Solution Provider

• Deciding which providers meet your needs: what are the key criteria?
• Rethinking current best practices in the platform review process
• Understanding why you need more than a scoring model to evaluate vendors



Workshop B: Talent Management Success: Essentials To Implement Now

11:05 AM - 11:35 AM Lessons From The World of Start Ups And Fortune 500 Brands

Jennifer Steckel Elliott, Principal, Art & Commerce
Jennifer’s career has run the gamut from that of global behemoth, IBM, to start up retail such as Golf Town. While growing professionally, she has learned the tricks and trials of the two very different cultures of Fortune 500s and a start-ups. Learn Jennifer’s career life lessons in how to emulate an all-hands-on-deck attitude of a start-up to a traditional business:

• Challenges & Benefits of start up culture: continuous learning, speed, breadth of responsibilities
• Challenges & Benefits of Large, established company culture: global, big budgets, large teams
• Today's successful leadership merges both

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Jennifer Steckel Elliott

Principal
Art & Commerce

Workshop A: Small/Medium Business Bootcamp: eCommerce Essentials To Accelerate Your Business

11:35 AM - 12:05 PM Contract Negotiations/Migrating From One Vendor To Another

• Not losing speed during migration: keeping the business running smoothly
• Assessing the need to haves and nice-to-haves
• Identifying how to avoid potential challenges that cause project delay and budget overages


Workshop B: Talent Management Success: Essentials To Implement Now

11:35 AM - 12:05 PM Perks To Implement Now: Retaining High Performance People

Mark Rouse, Partner Marketing & Communications, IQ PARTNERS Inc.
Recruiters call employees (probably your employees) every day. We hear first-hand why candidates are willing to leave their current roles, even when they are performing well. We also hear why some candidates will not consider a move, even for an advancement in title and compensation.

During this session, this is your chance to hear current, relevant feedback from the candidate market…feedback that many employees are reluctant to openly share with their employers.

• People are your most valuable resource so be sure you are doing everything to keep your top performers.
• The best retention strategies are not just about perks and money.
• You already have what you need to create a successful retention program.
• Think about retention before you even make the hire.

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Mark Rouse

Partner Marketing & Communications
IQ PARTNERS Inc.

Workshop A: Small/Medium Business Bootcamp: eCommerce Essentials To Accelerate Your Business

12:05 PM - 12:35 PM KPIs for Success

• Timing: how long it takes to get to the consumer when an order hits the system
• Costs: weekly and monthly—how the big picture and nuggets of information build your budget
• Sales and marketing promotions: did they increase order value? Knowing how to target the right message to the right consumer
• Inventory: monitoring thresholds and cost to deliver on most popular items

Workshop B: Talent Management Success: Essentials To Implement Now

12:05 PM - 12:35 PM Keeping Millenials At Your Company

Rob Henderson, CEO, yconic
• What Millenials are looking for in a work environment
• What perks lure them in
• Providing training and extra education

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Rob Henderson

CEO
yconic

12:35 PM - 1:35 PM Networking Lunch For All Attendees

1:35 PM - 2:35 PM End Of eTail Canada 2016