May 17. 2016

Bon appétit! Seating is available throughout the restaurant.

To attend this lunch, email Cheryl.Porter@wbresearch.com

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16.7 million Canadians don’t go to Kijiji searching for secondhand or refurbished goods…they’re looking for great deals! In this session, Jon presents an exclusive sneak peek into Kijiji’s newest performance advertising platform, Admarkt. Admarkt allows businesses to integrate their relevant, targeted listings directly into the organic feed, capturing a highly engaged audience of purchase intenders. Learn how to engage deeply with your customers, grow sales, and drive more traffic to your business.

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Learn how web performance impacts your business and brand experience as you innovate to meet your customers demands. Everything you don't know about mobile performance might be slowing you down. It's possible to have your 'heavy' website and still be fast.

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Last year Gotstyle launched their innovative mobile app and loyalty program with one question in mind, how can they make customers lives easier? Since launching in October 2014 their mobile app has allowed Gotstyle to be the first retailer in North America with wallet-less technology (mobile pay), and a tag based system that turns customers “likes” into a more personalized shopping experience. During this 20 minute keynote Shaeleigh teaches you:
• How mobile technology can transform your customer service experience
• Gain insights on how mobile apps will help you to personalize your customers shopping experience
• Master the learning curve: Tips on introducing new technology to your staff

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When your customer visits your website, you want to wow at inception to draw them into your brand’s world. There has been incredible advancement in the way of visual tools and content that excite and captivate the customer. Learn from Gianna ways you can educate and entertain the customer throughout their webpage visit, such as:
• Leveraging content to achieve multiple eCommerce goals
• Bridging the communication gap between management and content creators
• Steps for delivering a clear and engaging message
• Examining ways to connect with consumers and evoke an emotional response without face-to-face interaction

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Robots have moved beyond the factory floor and, thanks to massive advances in artificial intelligence, they are even taking over roles in jobs we used to think needed the human touch, like customer service. How will this affect your business? Digital marketing and customer experience pioneer, Tema Frank, will discuss:
• How robots can help you improve customer experiences while lowering costs
• What things should you not try to automate? What roles are best left for humans?
• Issues to consider in getting employee buy-in for automation efforts

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The ecommerce marketing landscape changes constantly. Early adopters innovate and gain competitive advantage, while stagnant merchants are left to ask themselves “what did they know that I didn’t?” This session is designed to answer the question: “What digital marketing developments are giving retailers the biggest lifts, yet remain unexploited by most merchants?”
• 5 cutting edge strategies for top ecommerce advertising platforms like Amazon, Facebook, and Google Shopping
• Three questions to determine if your store can exploit the new Amazon Marketplace targeting options
• The strangely under-used tactic to boost free SEO traffic to your online store

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In the Canadian marketplace, the store is not dead—it just needs to be revitalized. The savvy, information equipped customer enjoys buying at the store, but they’re pre-shopping online. Thus, the role of the store and its associates are can enhance omni-channel. The experts on this panel are re-imaging the store by:
• Reinforcing your brand with store consultants to ensure they effectively represent the brand and are equipped with brand knowledge via mobile tech
• Ensuring sales consultants will place an order in-store via web when products are not available
• Training sales consultants to have a more effective method for collecting CRM data, and are conversely empowered with CRM data to help in-store sales
• Incentivizing and rewarding in-store associates for their omni-efforts

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It’s no secret—brands love online advertising….but not all online advertising is the same, and with new ad-blocking technology, you must be vigilant in measurement as you build your attribution models. The experts on this panel share their cases as to what they see works best in grabbing the awareness of customers:
• Search: keywords needed to drive the purchase decision
o How to be specific but not too narrowly focused
• Display: following the customer down the funnel as they discover
o How long is too long to chase the sale?
• Measuring success: setting up KPIs to have fluid attribution modeling
• Adding instant-buy features on ads to convert the customer with fewer clicks
• Which method brands find to have the most long-term success, and bang for your buck

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adidas is a global sports and lifestyle brand always looking ahead to the future while remembering the past. In 2015 adidas boosted its partnerships with sports teams, sporting events & collaborations with celebrities and musicians. This in turn has created a huge growth in online traffic to adidas.ca. Remarketing is a key tactic in the adidas playbook to convert this traffic growth to customers. In this session, John will guide you to:
• Learn how create custom audiences for targeted social marketing buys
• Segment past visitors for more efficient paid search bidding
• Leverage CRM data to communicate directly to your customers through different mediums

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It goes without saying, it’s important to know what you are measuring; brands must have calculated metrics to measure the effectiveness of campaigns. When optimizing large SEM Campaigns, know which analytics need to be on your quick view dashboard to be nimble and agile. Join Ahmed Elemam as he delivers tips and tricks for efficient campaign management, while also weeding out inefficiencies:
• Customize your Analytics to your company’s needs
• Find quick wins using analytics to optimize your Digital Marketing
• Create easy to read dashboards to get company-wide adoption of your digital tools

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