eTail Canada 2016 (past event)

May 16-May 19, 2016

Contact Us: 1.646.200.7530

May 16, 2016

08:10 AM - 08:55 AM Continental Breakfast & Registration

Kick off your eTail Canada experience with a hearty breakfast for brain power!

08:55 AM - 09:00 AM Welcome Remarks

Megan Kessler, Director, eTail Canada

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Megan Kessler

Director
eTail Canada

09:00 AM - 09:20 AM Building Resilience And A Positive Work Culture

Jeff Booth, Co-Founder, President & CEO, BuildDirect
Join Jeff Booth as he shares lessons he has learned throughout his entrepreneurial journey. From surviving the dot com crisis to the housing crash of 2008, Booth explains how he stayed resilient and maintained a positive company culture throughout these challenging times. In this session you will:
• Discuss the importance of remaining agile in the ever-changing world of technology
• Learn how to build and maintain a great company culture, even in times of crisis
• Being resilient is key – how to embrace obstacles, learn from them, and look forward


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Jeff Booth

Co-Founder, President & CEO
BuildDirect

09:20 AM - 09:40 AM The Art & Science Of Digital Transformation

Rex Lee, SVP - Technology Solutions, Canadian Tire Corporation
Digital transformation isn’t about technology. It’s really about the chemistry between culture, customer and technology. Canadian Tire’s approach has embraced this chemistry and this session will share real world examples of how art influences science and science influences art to create leading customer-centric experiences. During this session, Rex will share with you:
• Digital transformation frameworks for a holistic approach
• The role of innovation labs as a catalyst for digital transformation
• Critical cultural pre-requisites for transformation


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Rex Lee

SVP - Technology Solutions
Canadian Tire Corporation

09:40 AM - 10:00 AM Digitization Of Commerce

Derek Colfer, Head of Technology & Digital Innovation, Visa Canada
The presentation will focus on reviewing how digitization has shifted behaviours in commerce, with a focus on how research shows us how attitudes have evolved and weaving in details around digital wallets and tokenization.

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Derek Colfer

Head of Technology & Digital Innovation
Visa Canada
Your customers see you as one brand, not different business units within a company, and they expect you to know what they value. Companies are aiming to have a single approach to the customer, but with business silos and different goals by unit, brands can fail at having a consistent approach though the customer journey. Experts on this panel discuss omni-channel checkpoints to drive higher conversions and yield by:
• Re-mapping your organization: de-siloing and re-assessing who is in charge of what
• Looking at your infrastructure to connect the channels—what you absolutely need for personalization to come together
• Budget buckets: what components are less important than others; and what technology or marketing is not in-style now
• Checks and balances: testing to ensure efficiency and accuracy


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Noah Goldberg

eCommerce Director
Mackage
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Nick Engel

E-Commerce Director
Lululemon Athletica
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Chiara Steffenini

Director, eCommerce & Digital
EQ3
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Richard Betanzos

Director of eCommerce and Digital Marketing
Bentley Group

Morning Refreshment & Networking Break

10:30 AM - 11:00 AM For All Attendees

Share a cup of coffee, break the ice, and meet the executives you’ll be networking with over the next three days!

Leaders In eCommerce Roundtable Discussions *For Retail Executives Only*

These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each table will have a specific theme for you to learn from. A highlight of eTail Canada, roundtable discussions are your best opportunity to deep-dive into discussions and idea-share with your peers.

Roundtable Discussions (First 3 Rotations)

1. Retail On Demand: The Impending Disruption Of eCommerce
Matt Davis, Product Manager, Bronto Software

2. What Exactly Is Affiliate Marketing And Why Every
eCommerce Company Needs To Be Doing It!
Paresh Vadavia, Co-Founder & CEO, OPM Pros

3. Working Group Table

4. Toys R Us Roundtable
Krista Collinson, VP Logistics, eCommerce and Business Development, Toys R Us

5. What Is Unified Commerce?
Graeme Grant, VP, Business Solutions, Demandware

6. Designing The In-Store Consumer/Associate Experience
David Dougherty. President, Chief Creative Officer, Kinetic Café

7. Marketing And Personalization Strategies That Increase Repeat Purchases Plus High ROI
Julia Bowen, Outbound Sales Manager, Shopify

8. Online Merchandisers Top Priorities for 2016-17: What’s Hot, What’s Not
William Greenbaum, CEO, CruiserRepublic.com

9. Working Group Table


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Krista Collinson

VP, Logistics and eCommerce
Toys R Us Canada
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William Greenbaum

CEO
Cruiser Republic
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Paresh Vadavia

Co-Founder & CEO
OPM Pros
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Matt Davis

Product Manager
Bronto Software
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David Dougherty

President, Chief Creative Officer
Kinetic Café
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Julia Bowen

Outbound Sales Manager
Shopify
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Graeme Grant

VP, Intelligence Solutions
Demandware

Lunch

12:20 PM - 1:20 PM In The King Street Social Restaurant

All this learning over the next 3 days requires you to re-fuel. It may also require some circus tricks: how well can you balance a plate with lunch and shake hands?

2016 eTail Canada Advisory Board Lunch

12:20 PM - 1:20 PM In The King Street Social Restaurant Private Room

By Invitation Only.

1. Retail On Demand: The Impending Disruption Of eCommerce
Matt Davis, Product Manager, Bronto Software

2. What Exactly Is Affiliate Marketing And Why Every eCommerce Company Needs To Be Doing It!
Paresh Vadavia, Co-Founder & CEO, OPM Pros

3. Working Group Table

4. Toys R Us Roundtable
Krista Collinson, VP Logistics, eCommerce and Business Development, Toys R Us

5. What Is Unified Commerce?
Graeme Grant, VP, Business Solutions, Demandware

6. Designing The In-Store Consumer/Associate Experience
David Dougherty. President, Chief Creative Officer, Kinetic Café

7. Marketing And Personalization Strategies That Increase Repeat Purchases Plus High ROI
Julia Bowen, Outbound Sales Manager, Shopify

8. Online Merchandisers Top Priorities for 2016-17: What’s Hot, What’s Not
William Greenbaum, CEO, CruiserRepublic.com

9. Working Group Table


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Krista Collinson

VP, Logistics and eCommerce
Toys R Us Canada
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William Greenbaum

CEO
Cruiser Republic
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Paresh Vadavia

Co-Founder & CEO
OPM Pros
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Matt Davis

Product Manager
Bronto Software
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David Dougherty

President, Chief Creative Officer
Kinetic Café
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Julia Bowen

Outbound Sales Manager
Shopify
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Graeme Grant

VP, Intelligence Solutions
Demandware

2:40 PM - 2:50 PM Coffee And Stretch Break

Catch a quick buzz!

1. Retail On Demand: The Impending Disruption Of eCommerce
Matt Davis, Product Manager, Bronto Software

2. What Exactly Is Affiliate Marketing And Why Every eCommerce Company Needs To Be Doing It!
Paresh Vadavia, Co-Founder & CEO, OPM Pros

3. Working Group Table

4. Toys R Us Roundtable
Krista Collinson, VP Logistics, eCommerce and Business Development, Toys R Us

5. What Is Unified Commerce?
Graeme Grant, VP, Business Solutions, Demandware

6. Designing The In-Store Consumer/Associate Experience
David Dougherty. President, Chief Creative Officer, Kinetic Café

7. Marketing And Personalization Strategies That Increase Repeat Purchases Plus High ROI
Julia Bowen, Outbound Sales Manager, Shopify

8. Online Merchandisers Top Priorities for 2016-17: What’s Hot, What’s Not
William Greenbaum, CEO, CruiserRepublic.com

9. Working Group Table

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Krista Collinson

VP, Logistics and eCommerce
Toys R Us Canada
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William Greenbaum

CEO
Cruiser Republic
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Paresh Vadavia

Co-Founder & CEO
OPM Pros
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Matt Davis

Product Manager
Bronto Software
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David Dougherty

President, Chief Creative Officer
Kinetic Café
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Julia Bowen

Outbound Sales Manager
Shopify
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Graeme Grant

VP, Intelligence Solutions
Demandware

Coffee Break And Networking Break

4:10 PM - 4:40 PM For All Attendees

Get your caffeine on to get ready for the cocktail party!

eTail Canada Loyalty Club Cheers!

4:10 PM - 4:40 PM By Invitation Only

A special salute to those retailers who have joined eTail Canada for 3 years. By invitation only.

4:40 PM - 4:50 PM eTail Canada 2016 Benchmarking Study

Help us help you. 10-minutes filling out this short questionnaire will lead to understanding one-year’s worth of business development you need to execute.

4:50 PM - 5:10 PM Tell A Story, Then Grow: Twitter-Worthy Stats And Benchmarks

Johnny Russo, AVP of Digital Marketing and eCommerce, Mark`s
We read over these stats, and some make us cringe, while others make us jealous; some make us smile, while others make us nod our heads in agreement. But then what? Do we use these stats to improve our business? Do we use them to benchmark where we are, and where we should be? Do we use them to position ourselves for growth? Do we use them to sell our projects? During this session, Johnny will help you:
• Use these numbers to compare where you stand, and position yourself for growth
• Take this data and make it actionable in your own business
• Share this data with your bosses, your team members, your vendors
• Use these stats to tell a story, sell your projects, and improve your KPIs. Make it happen.

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Johnny Russo

AVP of Digital Marketing and eCommerce
Mark`s
Once your omni-channel roadmap is in place, you need to know how which is the best way to mesure your success. Forget just click rates and web views—you need to think about hard measurements and customer sentimentality together. The executives on this panel share what KPIs they are implementing to scale for success at their businesses:
• Awareness: web traffic generation and visit rate
• Engagement: length of visit and conversion rate on product recommendations
• Conversion: cross-channel conversion rate and basket size
• Loyalty: advocacy, revisit frequency, and lifetime value calculation

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Tanbir Grover

Senior E-Commerce Director
Lowe’s Canada
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Idan Driman

Divisional Vice-President, eCommerce
Sears Canada
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Chris Parsons

Head of eCommerce and Marketing
Big Als
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Nicolas Darkanian

E-commerce Manager, Kiehl’s Canada
L’Oréal Canada

5:40 PM - 7:00 PM Digital Innovation At Loblaw: Covering Wins And Challenges

Jeremy Pee, SVP of eCommerce and Omni-Channel, Loblaw Digital
Loblaw Companies Limited, Canada’s food and pharmacy leader, is working to create seamless end-to-end customer experiences across retail and digital. Over the past 3 years, it has launched three successful e-commerce businesses and continues to introduce new innovation in the Canadian landscape. These achievements are made possible by building an entrepreneurial and innovative culture within the Loblaw Digital business.

During the session, join Jeremy and learn how to:
• Build and incorporate a new businesses within a large established organization
• Implement and operate fast, agile integrated digital teams
• Foster an innovative, creative culture with an analytical mindset
• Incorporate and apply learnings in the broader organization

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Jeremy Pee

SVP of eCommerce and Omni-Channel
Loblaw Digital

7:00 PM - 10:00 PM Take Me Out To The Ball Game! Blue Jays Outing

Let the fun continue at the Blue Jays game! Tickets open only to day 1 attendees. Be sure to RSVP to Cheryl.Porter@wbresearch.com so we have proper headcount.

10:00 PM - 11:59 PM End Of Day One

See you tomorrow!