eTail Canada 2016 (past event)
16 - 19 May, 2016
Hyatt Regency Toronto, Toronto, ON
Contact Us: 1.646.200.7530
Ahmed Elemam
Senior Digital Marketer
WestJet
Check out the incredible speaker line-up to see who will be joining Ahmed.
Download The Latest AgendaMay 17. 2016
Wednesday, October 5th, 2016
14:30 Maximizing Marketing Analytics: Building Audiences And Calculated Metrics
It goes without saying, it’s important to know what you are measuring; brands must have calculated metrics to measure the effectiveness of campaigns. When optimizing large SEM Campaigns, know which analytics need to be on your quick view dashboard to be nimble and agile. Join Ahmed Elemam as he delivers tips and tricks for efficient campaign management, while also weeding out inefficiencies:
• Customize your Analytics to your company’s needs
• Find quick wins using analytics to optimize your Digital Marketing
• Create easy to read dashboards to get company-wide adoption of your digital tools
• Customize your Analytics to your company’s needs
• Find quick wins using analytics to optimize your Digital Marketing
• Create easy to read dashboards to get company-wide adoption of your digital tools