Ammar Khan

Social Media Manager
Ford Motor Company of Canada

Ammar Khan is the Canadian social media lead at the Ford Motor Company and the VP of Marketing for Diamonius.com. He has a keen interest in new trends in interactive marketing and measuring digital ROI. Ammar has worked on digital and mobile marketing strategy mandates (client side and agency side) for some of Canada's most recognizable brands including Rogers, Bell, Sears, Air Canada, Cineplex and The Canadian Royal Mint. Ammar’s focus is on making the customer story a key component of the brand story.

Check out the incredible speaker line-up to see who will be joining Ammar.

Download The Latest Agenda

May 18. 2016

Saturday, November 5th, 2016

14:35 Measuring The Effectiveness Of Your Social Media Efforts

Ford has been Canada’s bestselling automotive brand for seven years in a row and over the past five years, social media and content marketing have become an important and effective component of the marketing and communications mix. This session will outline the variety of ways that Ford of Canada measures it’s social media successes.
• Learn how to measure your brands ability to impact favorable opinion and likelihood to buy via social media
• Gain key insights into the value of social media data and how it can improve the quality of your social media engagement
• Learn how effective your brand social media is versus competitor efforts.