Amy Woolf

With a love of the outdoors and a keen understanding of customer motivation and behaviour, Amy is a natural fit as Cabela’s Canada’s digital marketing manager. When she isn’t glued to her devices tracking stats and learning more about industry trends, Amy likes to disconnect and explore the great outdoors to hunt, bike and fish. She has been leading Cabela’s Canada’s digital strategy since May 2015 and her e-commerce and marketing knowhow has aligned the company to be on track for big things in 2016 thanks to her ability to marry the art and science of marketing. From the company’s SEO, email marketing and strategic partnerships to its rapid growth and expansion of new stores – not to mention its high-traffic cabelas.ca site – Amy leads the social media and digital marketing team to not only enhance the user and customer experience but drive revenue across Cabela’s Canada’s multi-channel platforms.