Asif Khan

Founder
Location Based Marketing Association

A proud Canadian, Asif is a renowned global speaker, author and serial entrepreneur. He is currently focused on working as a consultant and venture capitalist to the location-based marketing services community. In support of this, Asif recently formed the Location Based Marketing Association - an international group dedicated to research and education in the space.

Prior to launching The LBMA, Asif built 4 start-ups and worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, BestBuy, American Airlines, Cineplex Entertainment, ING Bank, Vroom & Dreesman and L’Oreal. You can catch Asif’s weekly video podcast - This Week In Location-Based Marketing.

An avid technology evangelist, Asif also holds a degree in economics and management sciences from the University of Waterloo, is a adjunct professor at Penn State University, and can be found on Twitter @AsifRKhan

Check out the incredible speaker line-up to see who will be joining Asif.

Download The Latest Agenda

May 17. 2016

Wednesday, October 5th, 2016

14:00 Panel Discussion: Re-structuring In-Store Associates For Your Omni-Channel Expansion

In the Canadian marketplace, the store is not dead—it just needs to be revitalized. The savvy, information equipped customer enjoys buying at the store, but they’re pre-shopping online. Thus, the role of the store and its associates are can enhance omni-channel. The experts on this panel are re-imaging the store by:
• Reinforcing your brand with store consultants to ensure they effectively represent the brand and are equipped with brand knowledge via mobile tech
• Ensuring sales consultants will place an order in-store via web when products are not available
• Training sales consultants to have a more effective method for collecting CRM data, and are conversely empowered with CRM data to help in-store sales
• Incentivizing and rewarding in-store associates for their omni-efforts