eTail Canada 2016 (past event)

16 - 19 May, 2016

Hyatt Regency Toronto, Toronto, ON

Contact Us: 1.646.200.7530

Asif Khan, Founder at Location Based Marketing Association
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Asif Khan


Founder
Location Based Marketing Association

Check out the incredible speaker line-up to see who will be joining Asif.

Download The Latest Agenda

May 17. 2016

Wednesday, October 5th, 2016


14:00 Panel Discussion: Re-structuring In-Store Associates For Your Omni-Channel Expansion

In the Canadian marketplace, the store is not dead—it just needs to be revitalized. The savvy, information equipped customer enjoys buying at the store, but they’re pre-shopping online. Thus, the role of the store and its associates are can enhance omni-channel. The experts on this panel are re-imaging the store by:
• Reinforcing your brand with store consultants to ensure they effectively represent the brand and are equipped with brand knowledge via mobile tech
• Ensuring sales consultants will place an order in-store via web when products are not available
• Training sales consultants to have a more effective method for collecting CRM data, and are conversely empowered with CRM data to help in-store sales
• Incentivizing and rewarding in-store associates for their omni-efforts