Colleen Rodericks

Head of Ecommerce and Digital Marketing
Lastman's Bad Boy

Colleen Rodericks has been in the technology space for over 15 years. She started her career in Software Sales as well as Marketing Consulting Services for large vendors SAP, Workbrain (Infor) and Janna/Siebel Systems (Oracle). She took a brief stop from working for large incumbents. In 2006, she started her own organic chocolate business called Kakayo Chocolate Company. Outside of having a brick and mortar store (mainly for production) and retail sales, she also had resellers and an online presence (pre-ecommerce era).

Fast forward a few years later (2011 to present) Colleen re-entered the technology field but this time focusing on content marketing for companies like Vortex, Fieldpoint, InFlow Inventory and Shopify. In 2015 Colleen joined Lastman’s Bad Boy to manage their Ecommerce Growth and Digital Marketing strategy.

Check out the incredible speaker line-up to see who will be joining Colleen.

Download The Latest Agenda

May 18. 2016

Saturday, November 5th, 2016

13:45 Capitalizing On C2C Marketing For Content Success

Each phase in your life affects how you live, where you live and what you buy. Think of all the big milestones in your life: going to school, getting a job, getting married, buying a place, having a baby, selling your home, putting your kids through school and downsizing.

For each life event, you buy products that suit your current lifestyle. But when it comes to making a large purchase like an appliance, furniture or electronics, that’s when your detective hat comes out ̶ researching all the details from make, model, price and overall customer satisfaction scores…so what happens when you find the right product, get a great price, but you see a whole wack of poor reviews on that retailer? Colleen Rodericks explains how to turn positives into negatives and boost your sales:
• How poor reviews affect your sales, but how to use poor reviews to your advantage
• Which platforms to use acquire customer reviews (good or bad)
• How reviews driver your SEO and enables you to acquire new customers easier
• Marketing your customers voice to create powerful content
• Adding credibility to your brand and increase your AOV