eTail Canada 2016 (past event)
16 - 19 May, 2016
Hyatt Regency Toronto, Toronto, ON
Contact Us: 1.646.200.7530
Dr. Ahmed Doha
Asst. Professor Supply Chain Management,Sprott Business School & Institute
Carleton University
Check out the incredible speaker line-up to see who will be joining Dr. Ahmed.
Download The Latest AgendaMay 18. 2016
Saturday, November 5th, 2016
13:20 Re-Inventing Bundling For The Future of eTail
Bundling products and services has been widely practiced in e-tail and retail settings with the hope of increasing sales volume and speed. However, empirical evidence suggests that traditional bundling is not as effective in leading to such benefits. During this session, Dr. Doha will set your organization on a path of marketing success by showing you
• Current best practices in bundling products and services
• Why traditional bundling does not and will not work as effectively
• Novel bundling methods and practices to boost marketing and sales performance
• Current best practices in bundling products and services
• Why traditional bundling does not and will not work as effectively
• Novel bundling methods and practices to boost marketing and sales performance