Elissa Dancziger

As part of its overall eCommerce acquisition strategy, Groupe Dynamite has developed two distinct Affiliate channels for both their Garage and Dynamite brands. In separate stages of development, these active programs are responsible for driving low cost / high yield results and creating brand awareness. With the right care and attention, your affiliate channel can become an amazing brand ambassador while acting as a true revenue driver. In this session, Elissa discusses:
• Recruiting new affiliates to grow your network base
• Accessing their intrinsic value as profit centers
• Growing revenue through active partner relationships
• Branching out beyond deal sites: growth in non-discount models and attracting non-deal sites to your network
• Commission level structures and payout strategies