Erin McKeever

Digital Communications Strategist
Nestle

Erin has spent the last decade immersed in all things digital, a passion she currently funnels into her job leading the in-house digital communications agency, HyperLab, at Nestle Purina Canada, and which recently earned her a spot on Marketing Magazine’s Top 30 Under 30.

As a strategic planner with a focus on digital & emerging channels, her experience includes technology, creative & content, user experience, research & data science, media, PR, shopper marketing, and more. She has worked on major brands and at top agencies with clients across CPG, Media & Entertainment, Health & Beauty, Non-Profit, B2B, Financial Services, Retail, QSR, and Healthcare. Her diverse experience across categories and capabilities allows her to bring a unique perspective to her work that embraces today’s omnichannel world by viewing consumer behavior, technology, creative and data holistically.

When she’s not working, she can be found researching and testing the latest technology and gadgets, following her artistic passions through photography, video and writing, or simply spending time with friends and family. She is a self-proclaimed Netflixaholic, and loves to read blogs, online magazines, and scroll endlessly through Instagram. To learn more about Erin, please visit http://erinmckeever.wordpress.com

Check out the incredible speaker line-up to see who will be joining Erin.

Download The Latest Agenda

May 18. 2016

Saturday, November 5th, 2016

14:05 Panel Discussion: Not Just For Your Entertainment—Hard Social Selling

The game has changed for marketers: customers are dictating creative content plans. Brands need to craft their social marketing through the customer perspective to have meaningful interactions. By building relationships through experiential content, brands can enhance their CRM efforts, and uncover what the customer wants to drive sales. When editorializing social content to “speak” like their customer, they entertain and educates. The leaders on this panel discuss:
• Video: shoppable content to immerse the buyer into your brand’s lifestyle
• Blogging: curating content that is to the point, relevant, and promotes need-to-have products
• Using social to engage with 1:1 messaging—how personal is too personal?
• Tools used to optimize and boost social commerce