Gabriel Santamaria

Manager, Enterprise Systems Administrator
Bentley Group

Check out the incredible speaker line-up to see who will be joining Gabriel.

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May 17. 2016

Wednesday, October 5th, 2016

11:10 The Emergence Of The Chief Digital Officer

As your company continues to invest to be more digital, a company’s digital strategy and its overall corporate strategy need to be one and the same. Digital marketing and technology is now the foundation for connecting and communicating with customers. During this session, Gabriel discusses how he has seen the role of the Chief Digital Officer remove; join him to learn:
· What sparked the need for a CDO in recent times?
· What the CDO’s role in the enterprise is, and the value they bring to an organization’s digital transformation
· How does a CDO collaborate between the CMO and CIO (non-competingly)
· The added value to the CEO