Gianna Caucci

eCommerce Manager
LEF Industries

Gianna Caucci is a passionate eCommerce marketing professional whose digital journey began in freelance copywriting. She now heads the eCommerce department at footwear distributor LEF Industries, where she is responsible for all digital activities across B2B and B2C channels, including the management of six transactional websites.

Gianna has ten years of experience in the fashion and footwear industry, having previously worked in the eCommerce departments of Steve Madden and of the Aldo Group. At work, Gianna is committed to quality customer service and she believes in making all decisions with the consumer in mind.

Through recent years, Gianna has enjoyed speaking to students and inspiring young professionals to recognize their potential and to follow their dreams. On her spare time, Gianna likes to explore her beloved city, Montreal.

Check out the incredible speaker line-up to see who will be joining Gianna.

Download The Latest Agenda

May 17. 2016

Wednesday, October 5th, 2016

13:20 Captivating the Consumer: The Recipe for Excellent Content

When your customer visits your website, you want to wow at inception to draw them into your brand’s world. There has been incredible advancement in the way of visual tools and content that excite and captivate the customer. Learn from Gianna ways you can educate and entertain the customer throughout their webpage visit, such as:
• Leveraging content to achieve multiple eCommerce goals
• Bridging the communication gap between management and content creators
• Steps for delivering a clear and engaging message
• Examining ways to connect with consumers and evoke an emotional response without face-to-face interaction