Greg Haslam

Director Business Development
Quantcast

Greg currently leads global business development efforts at Quantcast for their big data service Audience Grid. Audience Grid is an open data platform that applies Quantcast's leading dataset, data processing and data modeling capabilities to dramatically increase the reach and accuracy of any third party data set for digital advertising. Prior to Quantcast Greg spent 10 years at online shopping company Become, Inc as CRO and Managing Director of Germany and Italy where he helped publishers and retailers generate over $250 Million in sales per annum. He started his career in venture capital at Asia Pacific Ventures where he specialized in the Internet space which led to stints at e-commerce companies Liquidprice and NexTag.

Greg received a B.A. in Political Science from Brigham Young University and followed up with an MBA at The Marriott School of Management in Provo, Utah. When he is not shopping online for his wife and two daughters, Greg can be found on the soccer pitch either coaching, refereeing or playing.

Check out the incredible speaker line-up to see who will be joining Greg.

Download The Latest Agenda

May 18. 2016

Saturday, November 5th, 2016

11:50 Panel Discussion: Making The Marketer A Data Scientist

Your role in the retail environment has changed: you need to use your left and right brain, balance art and science, and be a creative while also being a scientist. And let’s not forget, you need to sell your product, with top customer service. The executives on this panel explore how they have adjusted their mindsets internally to enable the marketer to be a data scientist by:
• Forgetting the pretty: conducting A/B testing to understand what online content is grabbing users’ attention
• How personal is too personal? Straddling the “creepy yet accurate” line of curated selling based on CRM
• Attribution marketing models: planning your best plan of attack and breaking down information to relay to teams to push suggested products
• Experimenting with blending of content and commerce—your content moving customers around the site to discover more product