Jennifer Mach

Manager, Market Analysis & Strategy
Canada Post

Jennifer develops strategic insights to grow Canada Post's e-commerce and parcel delivery business. She has extensive experience in consumer market research and marketing strategy across diverse industries including consumer goods, retail, financial services, media and technology, radio, telecommunications, nonprofit, and international organizations. Jennifer has an MBA from the Schulich School of Business and an HBA from the University of Toronto.

Check out the incredible speaker line-up to see who will be joining Jennifer.

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May 17. 2016

Wednesday, October 5th, 2016

09:30 Is The Price Right? The Science Behind In Effective Delivery Pricing Strategy.

With a clear channel shift leading Canadians to shop online in record numbers and with far greater frequency, merchants must design the optimal delivery pricing strategy to drive conversion and build customer loyalty. From flat or tiered fees, to free delivery with a minimum purchase, it is essential to anticipate and respond to your shoppers’ expectations. New market-leading research from Canada Post can help merchants optimize for conversion and basket growth through shipping. Attending this session will help you evaluate the effectiveness of your current delivery pricing strategies against rapidly changing market and shopper demands.

Jennifer will dive deep into key research findings to answer essentials questions:
• Are shoppers willing to pay more for shipping than you think?
• Are your thresholds for free shipping too low, leading to missed sales opportunities?
• Do expectations differ by product and shopper segments?
• How do Canadians’ expectations change when they purchase from US-based merchants?