Jennifer Patterson

Online Content Manager
Addition Elle

Known for her passion for fashion and love of all things social, Jennifer is the Online Content Manager at Addition Elle, a division of Reitmans Canada Ltd. Whether it be developing eye-catching content or providing timely fashion advice through her blog, “In Jen’s Closet”, Jennifer’s creativity and forward thinking has solidified Addition Elle’s position as a plus-size fashion authority. Jennifer is responsible for the brand’s high-profile presence across social media platforms and she was the driving force behind Addition Elle’s successful, first-ever runway show at New York Fashion Week.

Jennifer’s work as Online Content Manager has earned accolades for her and her team, winning Infopresse’s “Media Concept of the Year” as well as “Best in Niche Target and Multicultural” at the Media Innovation Awards.

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda

May 18. 2016

Saturday, November 5th, 2016

14:05 Panel Discussion: Not Just For Your Entertainment—Hard Social Selling

The game has changed for marketers: customers are dictating creative content plans. Brands need to craft their social marketing through the customer perspective to have meaningful interactions. By building relationships through experiential content, brands can enhance their CRM efforts, and uncover what the customer wants to drive sales. When editorializing social content to “speak” like their customer, they entertain and educates. The leaders on this panel discuss:
• Video: shoppable content to immerse the buyer into your brand’s lifestyle
• Blogging: curating content that is to the point, relevant, and promotes need-to-have products
• Using social to engage with 1:1 messaging—how personal is too personal?
• Tools used to optimize and boost social commerce