John Panighel

CRM and Digital Marketing Manager
Adidas Group

John works for adidas Canada Limited where he is the CRM & Digital Marketing Manager, responsible for all digital marketing activities for adidas and Reebok across Canada. Prior to joining adidas, John worked for a number of retailers including Canadian Tire Corporation, Grand & Toy, and The Home Depot, gaining 9 years of experience in eCommerce, digital marketing and merchandising, and brand management for both B2C and B2B business lines.

Check out the incredible speaker line-up to see who will be joining John.

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May 17. 2016

Wednesday, October 5th, 2016

14:30 Re-Targeting To Boost Relationships With Your Customer

adidas is a global sports and lifestyle brand always looking ahead to the future while remembering the past. In 2015 adidas boosted its partnerships with sports teams, sporting events & collaborations with celebrities and musicians. This in turn has created a huge growth in online traffic to adidas.ca. Remarketing is a key tactic in the adidas playbook to convert this traffic growth to customers. In this session, John will guide you to:
• Learn how create custom audiences for targeted social marketing buys
• Segment past visitors for more efficient paid search bidding
• Leverage CRM data to communicate directly to your customers through different mediums