Landon Borup

Trust Strategist & Web Security Advocate
Symantec

Landon helps leading brands convert trust and confidence into material business results. Leveraging his background in business development, financial services, and marketing, Landon is motivated to help you lock-down the maximum value from Symantec and Norton.

Check out the incredible speaker line-up to see who will be joining Landon.

Download The Latest Agenda

May 17. 2016

Wednesday, October 5th, 2016

10:10 How Trust Drives eCommerce Differentiation And Conversions

Consumer trust in your website and brand can either make or break your business. When trust is strategically established at the right moments during the customer experience, it increases eCommerce traffic, reduces shopping cart abandonment and drives more conversions. Ignored, it might cost you, your brand and your business. Discover:
• When trust can differentiate your brand and validate your website
• How successful brands leverage trust to elevate traffic, interactions and site stickiness
• Why your company’s leaders will thank you for advocating best practices that inspire trust
• Which best practices and tools can project trust throughout the customer experience