Martin Aubut

Director Interactive Marketing & e.Business Intelligence
L'Oréal Canada

Martin Aubut is Director, Head of Digital at L’Oréal Canada. In this role, he oversees the creation of the e-commerce Power House, as well as CRM and Innovation projects. Since his arrival and the establishment of an internal digital team in 2011, the company has experienced sustained growth in income, and the number of L’Oréal Canada transactional sites has more than doubled to 12 sites, including: lancome.ca, kiehls.ca, biotherm.ca, clarisonic.ca, shuuemura.ca, kerastase.ca, urbandecay.ca, nyxcosmetics.ca, vichy.ca several other brands to come in 2016. His mission is to support the transformation and the digital acceleration of L’Oréal Canada while positioning its brands as leaders in on-line e-commerce as well as leading e-retailers in the beauty market.

Martin has over 15 years of experience in digital marketing, e-commerce and entrepreneurship (as co-founder of Minitrade.ca). He was behind the success of reseaucontact.ca and canada411.ca. He also had the opportunity to explore the world of agencies as Vice-President, Interactive Media at PALM + HAVAS, where he supported the integrated interactive marketing strategies of major brands such as Volkswagen and Via Rail. He also worked on the media side and innovation at Canoë, as Manager, Social Media and Digital Platforms.

These diversified experiences make Martin Aubut a well-rounded leader and a major player in the transformation and digital acceleration of L’Oréal Canada.

Check out the incredible speaker line-up to see who will be joining Martin.

Download The Latest Agenda

May 17. 2016

Wednesday, October 5th, 2016

09:50 L’Oréal Canada: From Product Driven To Total Consumer Experience

In the last 4 years, L’Oréal Canada has been transforming their organisation at the core, toward the reach of consumer satisfaction in the digital age. The way consumers purchase beauty has been drastically change from media fragmentation, device agnostic, power of content and social media. The request for personalisation and be present where consumers are ready to buy like ecommerce channel is now part of daily business. Those market pressure force L’Oréal to rethink the way they do business and interact with consumers. Since the creation of Digital team in 2011, L’Oréal Canada as now 12 e-commerce sites, maturity into e-retail and distribute CPD brands into Amazon and other pure players. SMART Data is now at the core of the organisation decision and drivers of consumers’ personalisation and loyalty. This session will give the necessary insight to guide your digital transformation.

• Understand the 3 stage of digital transformation from foundation, transformation and acceleration
• Key transformation drivers for growth, and measuring success
• From e-commerce to commerce and e-marketing to marketing