Neel Banerjee

Senior Product Manager
Urban Airship

As Senior Product Manager at Urban Airship, Neel Banerjee is on the front line of technology powering customer engagement via his focus on mobile marketing, analytics, and push notification. At Urban Airship he works with industry leading companies to help them create engaging experiences for their customers while also creating ways to track metrics and ROI. With over a decade of experience as an Electrical Engineer, Neel owns a score of patents from his work in R&D and innovation groups at Columbia Sportswear and Hewlett-Packard. He is active in the tech community and supports various organizations that promote innovation.

Check out the incredible speaker line-up to see who will be joining Neel.

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May 18. 2016

Saturday, November 5th, 2016

11:50 Panel Discussion: Making The Marketer A Data Scientist

Your role in the retail environment has changed: you need to use your left and right brain, balance art and science, and be a creative while also being a scientist. And let’s not forget, you need to sell your product, with top customer service. The executives on this panel explore how they have adjusted their mindsets internally to enable the marketer to be a data scientist by:
• Forgetting the pretty: conducting A/B testing to understand what online content is grabbing users’ attention
• How personal is too personal? Straddling the “creepy yet accurate” line of curated selling based on CRM
• Attribution marketing models: planning your best plan of attack and breaking down information to relay to teams to push suggested products
• Experimenting with blending of content and commerce—your content moving customers around the site to discover more product