Nicolas Darkanian

E-commerce Manager, Kiehl’s Canada
L’Oréal Canada

Check out the incredible speaker line-up to see who will be joining Nicolas.

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May 16, 2016

Monday, September 5th, 2016

17:10 Panel Discussion: New Omni-KPIs To Hit Key Drivers

Once your omni-channel roadmap is in place, you need to know how which is the best way to mesure your success. Forget just click rates and web views—you need to think about hard measurements and customer sentimentality together. The executives on this panel share what KPIs they are implementing to scale for success at their businesses:
• Awareness: web traffic generation and visit rate
• Engagement: length of visit and conversion rate on product recommendations
• Conversion: cross-channel conversion rate and basket size
• Loyalty: advocacy, revisit frequency, and lifetime value calculation