May 16, 2016

Kick off your eTail Canada experience with a hearty breakfast for brain power!

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Join Jeff Booth as he shares lessons he has learned throughout his entrepreneurial journey. From surviving the dot com crisis to the housing crash of 2008, Booth explains how he stayed resilient and maintained a positive company culture throughout these challenging times. In this session you will:
• Discuss the importance of remaining agile in the ever-changing world of technology
• Learn how to build and maintain a great company culture, even in times of crisis
• Being resilient is key – how to embrace obstacles, learn from them, and look forward

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Digital transformation isn’t about technology. It’s really about the chemistry between culture, customer and technology. Canadian Tire’s approach has embraced this chemistry and this session will share real world examples of how art influences science and science influences art to create leading customer-centric experiences. During this session, Rex will share with you:
• Digital transformation frameworks for a holistic approach
• The role of innovation labs as a catalyst for digital transformation
• Critical cultural pre-requisites for transformation

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The presentation will focus on reviewing how digitization has shifted behaviours in commerce, with a focus on how research shows us how attitudes have evolved and weaving in details around digital wallets and tokenization.

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Your customers see you as one brand, not different business units within a company, and they expect you to know what they value. Companies are aiming to have a single approach to the customer, but with business silos and different goals by unit, brands can fail at having a consistent approach though the customer journey. Experts on this panel discuss omni-channel checkpoints to drive higher conversions and yield by:
• Re-mapping your organization: de-siloing and re-assessing who is in charge of what
• Looking at your infrastructure to connect the channels—what you absolutely need for personalization to come together
• Budget buckets: what components are less important than others; and what technology or marketing is not in-style now
• Checks and balances: testing to ensure efficiency and accuracy

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Share a cup of coffee, break the ice, and meet the executives you’ll be networking with over the next three days!

Leaders In eCommerce Roundtable Discussions *For Retail Executives Only*

These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each table will have a specific theme for you to learn from. A highlight of eTail Canada, roundtable discussions are your best opportunity to deep-dive into discussions and idea-share with your peers.

Roundtable Discussions (First 3 Rotations)

1. Retail On Demand: The Impending Disruption Of eCommerce
Matt Davis, Product Manager, Bronto Software

2. What Exactly Is Affiliate Marketing And Why Every eCommerce Company Needs To Be Doing It!
Paresh Vadavia, Co-Founder & CEO, OPM Pros

3. Working Group Table

4. Toys R Us Roundtable
Krista Collinson, VP Logistics, eCommerce and Business Development, Toys R Us

5. What Is Unified Commerce?
Graeme Grant, VP, Business Solutions, Demandware

6. Designing The In-Store Consumer/Associate Experience
David Dougherty. President, Chief Creative Officer, Kinetic Café

7. Marketing And Personalization Strategies That Increase Repeat Purchases Plus High ROI
Julia Bowen, Outbound Sales Manager, Shopify

8. Online Merchandisers Top Priorities for 2016-17: What’s Hot, What’s Not
William Greenbaum, CEO, CruiserRepublic.com

9. Working Group Table

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1. Retail On Demand: The Impending Disruption Of eCommerce
Matt Davis, Product Manager, Bronto Software

2. What Exactly Is Affiliate Marketing And Why Every eCommerce Company Needs To Be Doing It!
Paresh Vadavia, Co-Founder & CEO, OPM Pros

3. Working Group Table

4. Toys R Us Roundtable
Krista Collinson, VP Logistics, eCommerce and Business Development, Toys R Us

5. What Is Unified Commerce?
Graeme Grant, VP, Business Solutions, Demandware

6. Designing The In-Store Consumer/Associate Experience
David Dougherty. President, Chief Creative Officer, Kinetic Café

7. Marketing And Personalization Strategies That Increase Repeat Purchases Plus High ROI
Julia Bowen, Outbound Sales Manager, Shopify

8. Online Merchandisers Top Priorities for 2016-17: What’s Hot, What’s Not
William Greenbaum, CEO, CruiserRepublic.com

9. Working Group Table

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Catch a quick buzz!

1. Retail On Demand: The Impending Disruption Of eCommerce
Matt Davis, Product Manager, Bronto Software

2. What Exactly Is Affiliate Marketing And Why Every eCommerce Company Needs To Be Doing It!
Paresh Vadavia, Co-Founder & CEO, OPM Pros

3. Working Group Table

4. Toys R Us Roundtable
Krista Collinson, VP Logistics, eCommerce and Business Development, Toys R Us

5. What Is Unified Commerce?
Graeme Grant, VP, Business Solutions, Demandware

6. Designing The In-Store Consumer/Associate Experience
David Dougherty. President, Chief Creative Officer, Kinetic Café

7. Marketing And Personalization Strategies That Increase Repeat Purchases Plus High ROI
Julia Bowen, Outbound Sales Manager, Shopify

8. Online Merchandisers Top Priorities for 2016-17: What’s Hot, What’s Not
William Greenbaum, CEO, CruiserRepublic.com

9. Working Group Table

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Help us help you. 10-minutes filling out this short questionnaire will lead to understanding one-year’s worth of business development you need to execute.

We read over these stats, and some make us cringe, while others make us jealous; some make us smile, while others make us nod our heads in agreement. But then what? Do we use these stats to improve our business? Do we use them to benchmark where we are, and where we should be? Do we use them to position ourselves for growth? Do we use them to sell our projects? During this session, Johnny will help you:
• Use these numbers to compare where you stand, and position yourself for growth
• Take this data and make it actionable in your own business
• Share this data with your bosses, your team members, your vendors
• Use these stats to tell a story, sell your projects, and improve your KPIs. Make it happen.

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Once your omni-channel roadmap is in place, you need to know how which is the best way to mesure your success. Forget just click rates and web views—you need to think about hard measurements and customer sentimentality together. The executives on this panel share what KPIs they are implementing to scale for success at their businesses:
• Awareness: web traffic generation and visit rate
• Engagement: length of visit and conversion rate on product recommendations
• Conversion: cross-channel conversion rate and basket size
• Loyalty: advocacy, revisit frequency, and lifetime value calculation

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Loblaw Companies Limited, Canada’s food and pharmacy leader, is working to create seamless end-to-end customer experiences across retail and digital. Over the past 3 years, it has launched three successful e-commerce businesses and continues to introduce new innovation in the Canadian landscape. These achievements are made possible by building an entrepreneurial and innovative culture within the Loblaw Digital business.

During the session, join Jeremy and learn how to:
• Build and incorporate a new businesses within a large established organization
• Implement and operate fast, agile integrated digital teams
• Foster an innovative, creative culture with an analytical mindset
• Incorporate and apply learnings in the broader organization

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Let the fun continue at the Blue Jays game! Tickets open only to day 1 attendees. Be sure to RSVP to Cheryl.Porter@wbresearch.com so we have proper headcount.

See you tomorrow!