Nicolas Gaudreau

CMO
Groupe Dynamite

Nicolas is the Chief Marketing Officer at Groupe Dynamite, overseeing the growth of both Dynamite and Garage banners. His overarching focus is to implement a customer-centric omni-channel strategy.

Nicolas is a Canadian digital executive, entrepreneur and lecturer, known for his track record for driving digital transformations. His past professional experiences include Sympatico, Bell and Yellow Pages.

Gaudreau holds an B.Eng and a MBA from INSEAD, France. His current fields of research are in the area of mobile commerce and social shopping.

Check out the incredible speaker line-up to see who will be joining Nicolas.

Download The Latest Agenda

May 17. 2016

Wednesday, October 5th, 2016

11:30 CMO Panel Discussion: Evolving The Role To Build Cross-Channel Collaboration

With technology shaping brands’ marketing plan, the world of the CMO has been drastically effected. There is now a need to understand and adapt to eCommerce/digital strategies so it may boost business growth. The CMOs on this panel are doing just this, and leading their brands to engage with customers in a more connective way by:
• Managing enterprise-wide marketing strategies leading to eCommerce sales
• Understanding the customer: utilizing technology to allow accurate data flows for a holistic view of the customer
• Curating and innovating experiences based on customer data
• Evaluating technology partners: what are the need to haves, and nice to haves
• Executing a global digital marketing strategy, getting stakeholder buy-in