eTail Canada 2016 (past event)
16 - 19 May, 2016
Hyatt Regency Toronto, Toronto, ON
Contact Us: 1.646.200.7530
Nurullo Makhmudov
Director of eCommerce
The Shopping Channel
Check out the incredible speaker line-up to see who will be joining Nurullo.
Download The Latest AgendaMay 17. 2016
Wednesday, October 5th, 2016
14:00 Panel Discussion: Search Vs. Display Advertising: Which Influences The Customer More?
It’s no secret—brands love online advertising….but not all online advertising is the same, and with new ad-blocking technology, you must be vigilant in measurement as you build your attribution models. The experts on this panel share their cases as to what they see works best in grabbing the awareness of customers:
• Search: keywords needed to drive the purchase decision
o How to be specific but not too narrowly focused
• Display: following the customer down the funnel as they discover
o How long is too long to chase the sale?
• Measuring success: setting up KPIs to have fluid attribution modeling
• Adding instant-buy features on ads to convert the customer with fewer clicks
• Which method brands find to have the most long-term success, and bang for your buck
• Search: keywords needed to drive the purchase decision
o How to be specific but not too narrowly focused
• Display: following the customer down the funnel as they discover
o How long is too long to chase the sale?
• Measuring success: setting up KPIs to have fluid attribution modeling
• Adding instant-buy features on ads to convert the customer with fewer clicks
• Which method brands find to have the most long-term success, and bang for your buck