Rex Lee

SVP - Technology Solutions
Canadian Tire Corporation

Rex is the SVP - Technology Solutions at Canadian Tire accountable for Digital Experience Technologies, eCommerce, Data & Analytics, Innovation Labs and MSM (Merchandising, Sourcing and Marketing) technologies.

Previously, Rex held various senior technology leadership roles at BlackBerry, Bell Canada and Bell Mobility and his approaches to innovation and technology have been featured in various publications and books.

Rex holds an MBA in Marketing and Technology Management from McMaster University and an undergraduate degree from the University of Western Ontario.

Check out the incredible speaker line-up to see who will be joining Rex.

Download The Latest Agenda

May 16, 2016

Monday, September 5th, 2016

09:20 The Art & Science Of Digital Transformation

Digital transformation isn’t about technology. It’s really about the chemistry between culture, customer and technology. Canadian Tire’s approach has embraced this chemistry and this session will share real world examples of how art influences science and science influences art to create leading customer-centric experiences. During this session, Rex will share with you:
• Digital transformation frameworks for a holistic approach
• The role of innovation labs as a catalyst for digital transformation
• Critical cultural pre-requisites for transformation