Richard Betanzos

Director of eCommerce and Digital Marketing
Bentley Group

Richard Betanzos joined the Bentley Group in January 2016 as Director of eCommerce and Digital Marketing, responsible for all aspects of Bentley's online business along with the architecture of Bentley's omnichannel roadmap. With over twelve years of experience in SEO, SEM, UA, UX, performance marketing and analytics, Richard maintains a passion for creating stellar online shopping experiences borne out of future-forward e-commerce strategies that bridge the gap between e-tail and retail. Prior to joining Bentley he served as an eCommerce consultant at Groupe Dynamite, where his mandates included Oracle ATG platform migration, new technology integration, UX optimization and analytics platforms alignment and analysis for both Garageclothing.com and Dynamiteclothing.com. Past positions include Director, Acquisition Marketing at Woozworld.com, SEM & Comparison Shopping Manager at Ice.com & Diamond.com and six years with Klicksmart Marketing as an online performance marketer specializing in direct response and user acquisition. Prior to 2004, Richard enjoyed a successful career in the Canadian film & televison industry as a sound designer and re-recording mixer, earning numerous Gemini and Genie nominations along with a Gemini award for best sound.

Check out the incredible speaker line-up to see who will be joining Richard.

Download The Latest Agenda

May 16, 2016

Monday, September 5th, 2016

10:00 Panel Discussion: Roadmap To Omni: Checkpoints For A Phased Approach

Your customers see you as one brand, not different business units within a company, and they expect you to know what they value. Companies are aiming to have a single approach to the customer, but with business silos and different goals by unit, brands can fail at having a consistent approach though the customer journey. Experts on this panel discuss omni-channel checkpoints to drive higher conversions and yield by:
• Re-mapping your organization: de-siloing and re-assessing who is in charge of what
• Looking at your infrastructure to connect the channels—what you absolutely need for personalization to come together
• Budget buckets: what components are less important than others; and what technology or marketing is not in-style now
• Checks and balances: testing to ensure efficiency and accuracy