eTail Canada 2016 (past event)

16 - 19 May, 2016

Hyatt Regency Toronto, Toronto, ON

Contact Us: 1.646.200.7530

Shawn Watt, Senior Manager, eCommerce Performance at Kobo Inc.
Kobo Inc. Logo

Shawn Watt


Senior Manager, eCommerce Performance
Kobo Inc.

Check out the incredible speaker line-up to see who will be joining Shawn.

Download The Latest Agenda

May 18. 2016

Saturday, November 5th, 2016


14:05 Panel Discussion: A/B Critical: Taking Tests To Results

A/B testing allows you to gain insight to your customers and what they want from your online experience. Not all tests will be winners and they may not have as big of an impact as you hoped. Not all of your winning features may win when they’re put all together, but A/B testing is critical to maximize the potential of the experience your site delivers to customers and its return back to you. Executives discuss:
• Putting yourself in the customers’ shoes: testing one feature at a time to improve the buying journey
• Playing with variations based on traffic your site receives
• Running the tests for a week and analyzing different traffic patterns, and ensuring bounce rates are low
• Focusing on micro-conversions to achieve macro-goals: small wins that pay big dividends