eTail Canada 2016 (past event)

16 - 19 May, 2016

Hyatt Regency Toronto, Toronto, ON

Contact Us: 1.646.200.7530

Stephanie Bleau, CMO at Bentley Leathers Inc.
Bentley Leathers Inc. Logo

Stephanie Bleau


CMO
Bentley Leathers Inc.

Check out the incredible speaker line-up to see who will be joining Stephanie.

Download The Latest Agenda

May 17. 2016

Wednesday, October 5th, 2016


11:30 CMO Panel Discussion: Evolving The Role To Build Cross-Channel Collaboration

With technology shaping brands’ marketing plan, the world of the CMO has been drastically effected. There is now a need to understand and adapt to eCommerce/digital strategies so it may boost business growth. The CMOs on this panel are doing just this, and leading their brands to engage with customers in a more connective way by:
• Managing enterprise-wide marketing strategies leading to eCommerce sales
• Understanding the customer: utilizing technology to allow accurate data flows for a holistic view of the customer
• Curating and innovating experiences based on customer data
• Evaluating technology partners: what are the need to haves, and nice to haves
• Executing a global digital marketing strategy, getting stakeholder buy-in