eTail Canada 2016 (past event)
16 - 19 May, 2016
Hyatt Regency Toronto, Toronto, ON
Contact Us: 1.646.200.7530
Tanbir Grover
Senior E-Commerce Director
Lowe’s Canada
Check out the incredible speaker line-up to see who will be joining Tanbir.
Download The Latest AgendaMay 16, 2016
Monday, September 5th, 2016
17:10 Panel Discussion: New Omni-KPIs To Hit Key Drivers
Once your omni-channel roadmap is in place, you need to know how which is the best way to mesure your success. Forget just click rates and web views—you need to think about hard measurements and customer sentimentality together. The executives on this panel share what KPIs they are implementing to scale for success at their businesses:
• Awareness: web traffic generation and visit rate
• Engagement: length of visit and conversion rate on product recommendations
• Conversion: cross-channel conversion rate and basket size
• Loyalty: advocacy, revisit frequency, and lifetime value calculation
• Awareness: web traffic generation and visit rate
• Engagement: length of visit and conversion rate on product recommendations
• Conversion: cross-channel conversion rate and basket size
• Loyalty: advocacy, revisit frequency, and lifetime value calculation